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Retail Management

5 / 5

The program in Fashion Merchandising and Retail Management aspires to train fashion management professionals to face the changing trends in the fast moving fashion world. It enables to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes. The modules helps to understand the strengths and the weaknesses of competitors, to segment and monitor the market, to identify the product and the related production, distribution and sales dynamics and also to envisage new business opportunities for brand development. Most importantly, the course deals with the constantly changing aspects of fashion marketing management from the analysis of the Fashion System to study the eccentricity of fashion marketing and fashion communication techniques, through the use of digital media.

Management and Organization BehaviorThe Retail Environment
Managerial EconomicsMerchandise Management
Business EnvironmentBusiness Ethics and Corporate Governance
Customer Relationship ManagementEntrepreneurship
Communication skills with Report writingManagement Information System
Fashion Business ManagementFashion Merchandising
Accounting for Retail OrganizationsRetail Operations, Systems and Inventory
Shop Floor ManagementTotal Quality Management
Statistical Analysis and Operations ResearchRetail Advertising and Promotion, Business Research, Retail Supply chain Management